Consumer Behavior

Launched in November 2020, iGDP’s Go Green social media platform collects and disseminates cutting-edge domestic and foreign research and analysis on low-carbon consumer behavior. The platform promotes low-carbon consumer actions by sharing relatable information on smart policies and best-practices, and provides a forum for exchanges and knowledge-sharing for stakeholders in the field.

Featured Projects




iGDP’s Green Giant WeChat public account, which publishes articles on best practices, research trends, and expert opinions in the field on a weekly basis

A web seminar series focusing different aspects of low-carbon consumer behavior to promote knowledge-sharing among industry insiders.

Case studies and recommendations on communication strategies to promote a green lifestyle

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