Liu Daizong, East Asia Director, Institute for Transportation & Development Policy
In the face of global trade tensions, Chinese automakers need to transform their brands into global ones to better navigate foreign markets. They should embrace the concept of “win-win”, fostering cooperation with local partners to increase mutual prosperity. Strategies such as setting up local factories or forming joint ventures can help mitigate trade risks and unearth new growth prospects. A better understanding of Europe’s focus on (reducing) carbon emissions in the transport sector is also crucial, so that companies can offer products that meet these targets. For example, European initiatives for carbon neutrality in transport prioritize compact electric vehicles over SUVs.
